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American Tradition® Signature Colors™ from Lowe's

A New Approach to Paint for Your Home


Lowe's Companies, Inc. and The Valspar Corporation bring together some of America's top lifestyle designers and a leading paint manufacturer in a "unique, fresh approach" to paint.

Offering consumers superior performance, application, and color definition was the goal of this unique paint formulation for interior acrylic latex paint.

American Tradition® Signature Colors™ uses a new formulation process called Duramax Ti3 Technology to create a rich and creamy, low-odor paint that ensures thick one-coat coverage and creates superior color definition.

Duramax Ti3 Technology combines 100% acrylic resins to produce a tough, durable, stain-resistant finish to stand up to regular maintenance. The newly-painted finish will not wash off.

“The technology behind American Tradition Signature Colors delivers a triple value—-in the diverse palette, durability, and ease of application,” says Jim Robellard, Director of Marketing of The Valspar Corporation.

“When homeowners decide to begin a new project, they want to select colors that make a personal statement about their lifestyle,” explained Melissa Birdsong, Lowe's director of trend forecasting and design. “By bringing together some of the best-known names in home design, we can simplify that process. The combination of this great new paint technology and inspiring color palettes makes it easier than ever for people to put their own signature style on their homes.”

With colors created by the designer firms of Laura Ashley and Waverly, and complimented with the Eddie Bauer Home Collection, Earth Elements, and a collection inspired by Nickelodeon TV programs, homeowners get professional guidance to a selection of colors to compliment their homes.

Read about Signature Colors Design Centers, where homeowners can see their selections in rooms before they buy the paint.

~ Coral Nafie

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